why is effective communication necessary in business?

Arnulfo Seegars: Communication is a two way avenue. Maintaining an efficient and open communication link provide both party needed informationsbeneficial to their requirements.Products are advertised to reach the consumers at large to attain necessary patronage and revenue. Communication is the most vital component of a sound business. Poor communication often times result to confusion and business bankruptcy. No business will ever prosper nor move forward without an effective means of communication. Just imagine how will your products propagate without communication. Therefore, creative and effective communication is a must for any business big or small....Show more